Making it matter

In an era of unprecedented demands on attention and time, Parable exists to create connections that can deeply influence attitudes and behaviours. Led by renowned creatives from the worlds of television and brand communications, we think storytelling is the universal language that shapes communities, culture and progress. Parable creates stories and campaigns with impact – using the world’s most innovative and immersive technology. Parable is backed by The Channel 4 Growth Fund and The Economist.


Parable TV is led by David Wise, formerly director of programmes at The Garden Productions (producers of 24 Hours in A&E) and creative director at Jamie Oliver’s Fresh One Productions. Jonathan Rudd, an award-winning film and television director is Parable’s creative director. We focus on creating high quality documentaries and popular factual formats for major broadcasters. We will always strive to incorporate digital, immersive & interactive elements into and alongside our TV ideas, in order to extend reach beyond linear schedules and connect with the most diverse audience.