Making It Matter

In an era of unprecedented demands on attention and time, Parable exists to create connections that can deeply influence attitudes and behaviours. Led by renowned creatives from the worlds of television and brand communications, we think storytelling is the universal language that shapes communities, culture and progress. Parable creates stories and campaigns with impact – using the world’s most innovative and immersive technology. Parable is backed by The Channel 4 Growth Fund and The Economist.


Parable Brands is led by Nicholas Minter-Green (ex Global MD of TVC Group and President of Economist Films). In a world of distraction, each moment of undivided attention is hard fought. Parable creates magical meeting points between brands and audiences. We help define a brand purpose and build a content strategy that delivers on that promise. Our team has experience working with some of the world’s most iconic brands, from Red Bull to Jaguar Land Rover. From advertiser-funded TV shows to Virtual Reality, we place your brand at the heart of culture.  We are integrated, so we are able to run projects from idea to execution. We are creatives, consultants and craftspeople, leading our clients through a disrupted media landscape to cut through the noise.  We call our approach ‘making it matter’, which means that everything we do, we do with purpose and impact.