Channel 4 in VR

Channel 4

Channel 4 wanted to create a promo about their commitment to innovation and creativity and to do so in an innovative form… virtual reality.  We shot short scenes in 360 video across some of Channel 4’s hit shows, including; The Great Bake Off, Made In Chelsea, One Born Every Minute, SAS: Who Dares Wins and The Zoo and on location with Grayson Perry, Guy Martin and Krishnan Guru-Murthy. We combined the 360 scenes with CG animation to create an entertaining 4’ film, which celebrates C4’s history and points towards how virtual reality could play a role in its future. Released on Facebook in April 2018 and due for release on headset-enabled platforms later this year.