Extreme Everest with Ant MiddletonChannel 4
This landmark Channel 4 commission brings together Parable’s diverse skills across the worlds of broadcast filmmaking, branded content, and immersive experiences. A one-hour documentary follows ex-SAS soldier Ant Middleton on his first attempt to summit Everest. Majority-funded by Berocca, Parable worked to shape a value proposition for Berocca centred around a suite of engagement tools and campaign assets. We created short-form social content to surround the documentary, and a 360° Everest experience.
Vicky Keenan, Berocca Head of Marketing said, “To climb Everest is the ultimate physical and mental test of strength, energy and endurance, so we were delighted to support Ant in helping him to fulfil his awe-inspiring ambition.”