Glen Grant Whisky: The Spirit Line

Campari Group

Glen Grant approached Parable with the brief to build audience loyalty through engagement with the brand’s history, provenance and process. We identified The Glen Grant distillery, with its extensive Victorian gardens, as a unique heritage story that inspires impressive brand loyalty in anybody who makes the journey through the Scottish highlands and up to Speyside. We helped Glen Grant bring this experience to anybody who can’t make the journey north, by creating a content campaign through film and a hero 360° distillery tour which immerses viewers in the whisky-making process, while simultaneously guiding them through the history of Glen Grant.