JDE Coffee: Barista Experience Screenshot - by Parable

JDE Coffee: Barista Experience

Jacobs Douwe Egberts

To celebrate the launch of Jacobs’ new Barista bean, we created a 360° four-dimensional coffee experience, for use at Barista tastings and customer demonstrations. Filmed in an East London coffee shop, the piece immerses the viewer in the perfect coffee-tasting environment, allowing them to savour the enhanced taste of the new Barista bean, while they are handed a coffee, freshly-made in real-life to enjoy.