Channel 4 in VR

Channel 4

Channel 4 wanted to create a promo about their commitment to innovation and creativity and to do so in an innovative form…virtual reality.  We shot short scenes in 360˚ video across some of Channel 4’s hit shows, including; The Great Bake Off, Made In Chelsea, One Born Every Minute, SAS: Who Dares Wins and The Zoo and on location with Grayson Perry, Guy Martin and Krishnan Guru-Murthy. We combined the 360˚ scenes with CG animation to create an entertaining 4’ film, which celebrates C4’s history and points towards how virtual reality could play a role in its future.

Released in 2018 on Facebook and headset-enabled platforms.

JDE Coffee: Barista Experience Screenshot - by Parable