Extreme Everest with Ant MiddletonChannel 4
This major Channel 4 commission brought together Parable’s range of skills across the worlds of broadcast film-making, branded content, and immersive experiences. A one-hour documentary follows ex Special Forces soldier Ant Middleton on his attempt to summit Everest for the first time. Majority-funded by Berocca, Parable worked to shape a value proposition for Berocca centred around a suite of engagement tools and campaign assets.
The film reached a consolidated audience of 1.7 million within a week of first being broadcast.
“To climb Everest is the ultimate physical and mental test of strength, energy and endurance, so we were delighted to support Ant in helping him to fulfil his awe-inspiring ambition.”
Vicky Keenan, Berocca Head of Marketing