The America’s Cup

Sport and Sponsorship

Argus Insurance, a major sponsor of the Softbank Team Japan in the 2017 America’s Cup, wanted to give the Bermudan people an exclusive experience to engage them with this extraordinary, adrenaline-fuelled and highly technical sailing competition. The idea was to create a series of short 360˚ documentary films to take viewers inside the team and to experience the thrill of being on a boat travelling at 50 mph.

Released in May 2017 on the Argus 360˚ app (which we designed and built as part of the project) and YouTube.

JDE Coffee: Barista Experience Screenshot - by Parable