Inside Childline

Winner of Best Long Form Film at the Charity Film Awards 2019.

The NSPCC wanted to immerse viewers in the daily experiences of their incredible Childline staff and trained volunteers who take calls from children all over the country every single day. We created a 360° headset experience, that brought to life individual children’s stories, and the support they were offered by Childline. Based on real calls to Childline, the stories were re-written and then re-voiced by actors to protect confidentiality.

Launched at an exclusive private fundraising event, Inside Childline 360° helped raise a significant six-figure sum to help Childline continue its amazing work.

“Working with Parable was an amazing experience for both the NSPCC’s creative team and the Childline service, bringing a level of expertise and creativity that to the project that exceeded all expectations. Testament to Parable’s brilliance is that the finished content Inside Childline 360° is in constant use by the NSPCC’s fundraising team and continues to wow the charity’s corporate partners and supporters.”


Andy Abrahams, Creative Producer at NSPCC
JDE Coffee: Barista Experience Screenshot - by Parable