Madame Tussauds The Full Wax

ITV

There’s only one way to really know you’ve made it as a celebrity – and that’s to be immortalised in wax. Once you’ve been installed into the hallowed halls of the 200-year old Madame Tussauds, you can be sure the public adore you… at least while you remain on display.

Madame Tussauds is one of the UK’s most loved and enduring visitor attractions and has always been a barometer of popularity. Welcoming in millions of visitors a year, this global entertainment behemoth, with 23 attractions in 12 different countries, allows ordinary people to get up close and personal with their idols.

But deciding who the public most want to get close to and bringing them to life in exquisite wax detail isn’t easy – and the stakes are high. Get it right and fans will flock to the figures, get it wrong and hundreds of thousands of pounds and hours of skilled craftsmanship will be wasted.

These decisions and their execution are at the heart of Madame Tussauds’ continued success. Now, for the first time in its long history, the business opens its doors for ITV viewers in this entertaining documentary to reveal exactly what goes into working out who’s hot… and who’s not.

TX 22.12.21 at 9pm and 26.12.2 at 10:50pm on ITV1

#TheFullWax

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