Merlin Entertainments

Brand strategy

Working with a  leading global visitor attraction within the Merlin Entertainments group of businesses. Reporting to the Global Brand Director, Parable have been working on a unifying brand narrative and proposition to drive a central reason-to-believe. Shaped for colleague engagement and external activation – the process included a global leadership listening programme, research, market-mapping and creative execution.

JDE Coffee: Barista Experience Screenshot - by Parable