SAPTogether Again Project
How do you engage 100,000 colleagues divided across over 100 countries during a global pandemic?
Parable were tasked with creating a heart-warming and uplifting global call for togetherness and connection for SAP employees from across the world to sing, dance and contribute to a soundtrack that unites them all. We needed to include contributions from all over the globe – taking us into the homes, cities, and cultures of the 100,000-strong community that is SAP. The project gave SAP employees the chance to recognize the hardships and loss brought about by the Covid-19 Pandemic and show support for each other. Over 600 employees took part and the project has created more engagement than any other piece of content on the Life at SAP channel.