Berocca
Extreme Everest

This major project for Berocca with Channel 4 brought together Parable’s range of skills across the worlds of brand marketing, broadcast filmmaking, branded content, and immersive experiences.

A one-hour documentary follows ex-Special Forces Ant Middleton on his attempt to summit Everest for the first time. Majority-funded by Berocca, Parable worked to shape a value proposition for Berocca centred around a suite of engagement tools and campaign assets.

The film reached a consolidated audience of 1.7 million within a week of first being broadcast with millions of views on social content and a successful pop-up immersive VR experience in Westfield, London.