Extreme Everest: with Berocca - Parable
Work Item

Extreme Everest

This major project for Channel 4 brought together Parable’s ability to combine the worlds of brand marketing, broadcast filmmaking, branded content, and immersive experiences. A one-hour documentary follows ex-Special Forces Ant Middleton on his attempt to summit Everest for the first time. Majority-funded by Berocca, Parable worked to shape a value proposition for Berocca centred around a suite of engagement tools and campaign assets.

The film reached a consolidated audience of 1.7 million within a week of first being broadcast with millions of views on social content and a successful pop-up immersive VR experience in Westfield, London. It also increased awareness and sales for Berocca and went on to win the Gold Award for Best Branded Content at the Festival of Media Awards 2019.