Merlin

We have partnered with Merlin Entertainments since 2019 across brands including Madame Tussauds, Chessington, and the lastminute.com London Eye.

We have worked across brand development, tone of voice and messaging pieces, as well as developing and producing an access-based primetime documentary with Madame Tussauds for ITV1, 'The Full Wax'. For the first time in its long history, the brand opened its doors to Parable and ITV to make an exclusive, access-based film revealing the details of their craft and their role as a barometer of fame. The Full Wax aired on ITV1 in the run up to Christmas 2021.