We have partnered with Merlin since 2019 across multiple brands within their entertainment portfolio including Madame Tussauds, Chessington and the Lastminute.com London Eye.
We have worked with Madame Tussauds on brand development including qualitative research and articulation of a brand story and core reason-to-believe.
We are engaged to work on the brand’s tone-of-voice as well as an innovation project to imagine the iconic brand’s future and growth.
From Strategy to Prime-time:
The knowledge and trust built between Parable and the Merlin team laid the groundwork for the development of a prime-time documentary for ITV which was produced by Parable and aired Christmas 2021.