One Billion Lives - Parable
Work Item

One Billion Lives

We worked with Adaire Fox-Martin during her tenure on SAP's Executive Board, creating and building a content-driven campaign and platform around social responsibility. 1BL championed organisations across the world with humanitarian or environmental purpose at their core. We created a long-form documentary, and a short-form series which populated our 1BL social channel. We also built the 1BL website and platform, driving and managing the 1BL social accounts across the campaign.