Irresistible content…

Parable is an award-winning brand agency and television production company. We are dedicated to creating and sharing attention-grabbing content that entertains, inspires and influences. 

Run by a passionate, trusted team of creatives and strategists we work with global broadcasters, brands and institutions to tell the stories that demand sharing.

From prime-time TV documentaries to integrated brand communications we engage audiences with what matters to them the most, across the channels they love.

Working with global sport superstars to disruptive social entrepreneurs, we create irresistible content and campaigns that build audiences and brands.


We focus on creating high quality documentaries and popular factual formats for major broadcasters and platforms.

We’ve worked with ITV, Channel 4, the BBC and Red Bull TV and create distinctive, culturally relevant films that often appeal to hard-to-reach young audiences. Recent credits include; One Extraordinary Year (Red Bull TV), Our Baby: A Modern Miracle, Extreme Everest, Coronavirus: How to Isolate Yourself, The Boy Who Climbed The Shard and Grenfell: Our Home (all C4) and The Naked Truth (BBC THREE/iPlayer). 

We always strive to incorporate digital, immersive & interactive elements into and alongside our TV ideas, in order to extend their reach beyond linear schedules.