Irresistible content…

Parable is an award-winning brand agency and television production company. We are dedicated to creating and sharing attention-grabbing content that entertains, inspires and influences. 

Run by a passionate, trusted team of creatives and strategists we work with global broadcasters, brands and institutions to tell the stories that demand sharing.

From prime-time TV documentaries to integrated brand communications we engage audiences with what matters to them the most, across the channels they love.

Working with global sport superstars to disruptive social entrepreneurs, we create irresistible content and campaigns that build audiences and brands.


We produce factual entertainment, documentaries and digital content for UK and international channels and partners. We focus on creating high quality documentaries and popular factual formats for major broadcasters including recent work with BBC, ITV, Channel 4 & Red Bull.

Recent projects include; Our Baby: A Modern Miracle (C4), Extreme Everest: with Ant Middleton (C4),  The Naked Truth (BBC3/iPlayer) and Coronavirus: How to Isolate Yourself (C4). We create distinctive, culturally relevant films that often appeal to hard-to-reach young audiences.

We will always strive to incorporate digital, immersive & interactive elements into and alongside our TV ideas, in order to extend reach beyond linear schedules.