Google Ads Flash

Ads Flash

Client:

Google Ads

Google Ads EMEA wanted to drive adoption of Creator partnerships boost, a functionality designed to help brands use YouTube creator videos in their ad campaigns across the funnel. They wanted to reach campaign managers, specialists and analysts with a clear and information-rich asset that felt timely and demonstrated the benefits of this feature as a worthwhile performance tool.

In response to this need, we produced a fast-paced YouTube-native inspired video for the Accelerate with Google platform, presenting six clear reasons why leveraging Creator partnerships boost provides a strategic edge for ad performance in 2026. Filmed at a Google-owned studio, the format blended sharp pacing, motion design and UI walkthroughs, giving practitioners the "how" alongside the "why". An additional 60-second standalone asset was produced alongside the 10-minute hero film.