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Extreme Everest

Client:

Channel 4 / Berocca

Berocca wanted to shift perception of their product towards a high-performance energy supplement.

We developed and produced a one-hour brand funded documentary following an ex-Special Forces soldier attempting to summit Everest for the first time. Awareness and sales for Berocca grew, the film attracted over 2 million viewers and the campaign won Gold for Best Branded Content at the Festival of Media Awards.