We created a topical live studio chat show hosted by a Google executive, featuring senior voices from agencies and brands aligned to each month’s priority focus. Live polls and interactive chat are embedded into the show, driving real-time participation and engagement.

The format is designed to inform, inspire, and activate decision-makers and product practitioners. It is operationally lightweight—quick to set up and de-rig—while remaining editorially flexible, allowing critical updates to be incorporated close to transmission.

The pilot delivered strong live viewership and high engagement. Following its success, the format is now being rolled out as a year-round programme.

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